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Introducing MusicForTheCure.org
Innovative Website Raising Funds for
Nonprofit Organization While Promoting Mission of Hope and Making
a Difference for Cancer Survivors.
01/28/05
NEW YORK, NY - January 5, 2004 - Steps For Living, Inc. (SFL), a Brooklyn-based
not-for-profit charity, celebrates its 2005 launch with it's first official
online fundraising drive entitled Music For The Cure.
At the center of this effort lies a targeted, direct marketing website, www.MusicForTheCure.org,
optioning visitors to purchase a $10 music CD from which 100% of the proceeds
will benefit SFL. The website also features free audio sound clips so visitors
can sample tracks from the album Scribblings prior to placing their order.
The CD, Scribblings, features relaxing and inspiring piano solos by Matthew Zachary,
an acclaimed concert pianist and composer, and nine year survivor of pediatric
brain cancer.
"Matthew's music creates an environment of peace and solitude for cancer patients
and their families struggling to get through the rough times.", raves Oncolink.org,
"the web's first cancer resource" run by the Abramson Cancer Center of the
University of Pennsylvania.
Since it's release in 1999, Scribblings has received unprecedented critical acclaim
from both the music and publishing industries as well as from numerous prestigious
national cancer organizations and healthcare professionals. Over 100,000 copies
have been distributed internationally.
"The 'Music For The Cure' campaign is powerful," says Zachary, "and
just one of the many simple, intelligent, and forward-thinking fundraising strategies
that SFL is developing to help make a difference in the lives of those affected
by a diagnosis of cancer."
Theresa Mulkins, SFL's Director of Fundraising, says, "Our goal is to sell 5,000
albums and raise $50,000 over the next 3 months. I am confident we will meet
that expectation."
Anyone wishing to contribute to SFL's fundraising efforts is encouraged to visit www.MusicForTheCure.org and
purchase a copy of Scribblings.
About Matthew Zachary
Matthew Zachary is a critically acclaimed solo piano recording artist, as well
as a highly credentialed motivational speaker/performer. A nine-year survivor
of pediatric brain cancer, Matthew was once told he would never play the piano
again. Today, Matthew tours internationally, sharing his music and his story,
speaking and performing to vast audiences each year. Zachary is also the Founder
and Executive Director of Steps For Living, Inc. For more information on Matthew
Zachary, visit www.MatthewZachary.com.
About Steps For Living
Steps For Living is a new survivor-led advocacy organization committed to identifying,
developing and funding quality-of-life programming, tools and services for any
American affected by a diagnosis of cancer. At the center this commitment lies
a focus on the creative and performing arts, and their as-of-yet-undefined role
throughout all stages of the cancer survivorship experience. For additional information
about the organization, visit www.StepsForLiving.org.
# # #
CONTACT:
Richard Belanger
Nutra PR
p: 212-675-2658
e: rbelanger@nutrapr.com
Matthew Zachary Newswire
buzz@matthewzachary.com
www.matthewzachary.com
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